Growing interesting has been given to demonstrating social responsibility and ethics by organizations over the past few years. The answers created by organizations to the aspirations of the parties concerned (Stakeholders) have been innovative, and have included the adoption of a number of approaches to social responsibility and ethics, auditing and related subjects and more recently sustainability. Such practices are spreading rapidly and a significant increase is perceivable to the number of organizations and companies unveiling social responsibility reports and accounts.

Most of the social accounts have not attracted a great deal of interest, despite the existence of widespread public interest in human rights, governance and environmental, community and regulatory issues. A lot of people seem unable to understand what these reports represent or do not trust the content therein.

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